With So Much Choice – How Wine Region Affects Taste
The idea of wine has captured the imagination of many people across the globe. In fact, the consumption of wine has been steadily increasing in the last two decades – the question is why? What is it about wine that has made it so popular in the face of competition from other types of alcoholic drinks?
It seems that only yesterday the rise of alcopops, those sweet and approachable bottled rinks that had the world in the palm of their hands threatened to revolutionize the market of ready to drink adult beverages. But then something strange happened – wine staged a resurgence as the drink of choice for adults in the demographic of ages 21 to 35.
But why? It might just have something to do with how wine region affects taste. There is today a wider variety of wine available, at better prices than has ever been the case before.
The old world wine producing regions – such as those found in France are facing new competition from new world producers such as those found in countries such as New Zealand, South Africa and even producers from Napa in California. And the vineyards in those areas are today producing wines that match anything bottled in the traditional wine producing areas of the world.
The Cabernet Sauvignon’s and Merlot’s that are produced in the United States of America and in places such as South Africa are winning the battle not only for awards – but also for the palettes of wine consumers across the globe.
And those are only red wines. The traditional white wine producing regions such as those found in the Northern hemisphere (for instance Germany) have also begun to attract the interest of consumers in places like China – and those markets are revolutionizing what we now begin to view as a truly global market.
Increasing numbers of people – in countries that have not traditionally been wine consumers now have the disposable income that allows them to indulge in a taste for wine. They are beginning to experience how wine region affects taste – and that idea, not only of taste, but also how wine represents a great investment is changing the global attitude towards the fruit of the vine.
And it is not only traditional wine drinkers that are fueling the resurgence of wine consumption – millennials are doing their part to make wine more popular than ever before. They are changing the way that people consume and buy wine. There is no longer a focus on bottles – the cork is going the way of the Dodo. Wine is now increasingly popular in packaging that ranges from boxes and cans to as an additive in drinks such as coffee and even bottled water.
As an example of just how tastes have changed a recent study from the Wine Market Council in the United States indicated that over 40% of the wine produced and sold in that country is consumed by millennials – this is not a flash in the pan when it comes to purchasing – it is the wave of the future.
Wine, from producers across the globe, is here to stay.